You want to make sure that the business doesn’t just have a woman as a figurehead or a marketing device, but that it is owned and operated by women. Marketing has been known to shy away from female topics like periods, aging, menopause, breastfeeding—the list goes on. Take it from Sally Mueller and Michelle Jacobs, the founders of Womaness, a company taking on once secretive and embarrassing topics and focusing on the total wellbeing of women. Unless your brand gets on board, you’ll miss marketing to a new generation of women moving past stigmas. Following this list, we share more than 100 other women-owned businesses that confirmed to us their status aligns with the definition of a women-owned business. GettyWhen you start a business as a female entrepreneur, one of your greatest assets is the fact that you are a woman-owned business. Statistics have shown that nearly a third of the general population prioritizes shopping from women-owned businesses consistently.
Their award-winning, diverse, multidisciplinary design team has created powerful experiences for their clients by using forward-thinking strategies and leveraging emerging tech. These are just a few resources available to women-owned businesses. Spend time looking into the programs and services that could take your business to new heights. Dedication, hard work, and unwavering commitment can transform your venture from an ambitious concept to reality. Businesses now realize that diverse voices offer boundless potential. By connecting with marginalized groups like other female-led and minority organizations, you can access fresh perspectives to help grow your business, plus create an atmosphere of loyalty towards your brand.
She’d moved over from the UK in 2019, where a much larger selection was available in nearly all supermarkets. There weren’t any existing companies in the space and she knew the best option was to sell direct to consumers via an e-store. Owned and operated by Mona Kattan who is the sister of the very famous Huda Kattan of Huda Beauty, you’ll find their products stocked on the salon wall. Mona has always wanted to launch her own salon, so when she met partner Basma Al Fahim everything fell into place.
Woman arrested, charged with murder for Wilmington crash that killed man lighting fireworks
We adore their whimsical, pretty, and sophisticated logo, an artistic interpretation of a rose. We also love that their branding and logo extends to their editorial style—in their website copy and on social, you’ll find important words spelled with totally unnecessary diacritical marks over the e’s. They specialize in helping businesses create private, safe spaces for lactating mothers to breastfeed and pump. I have befriended many incredible mentors, allies, clients, and colleagues through this community. Being a part of this network also helped me learn how to build my business and my unique value proposition. At each event, I walk away with deepened friendships and new business knowledge that help me achieve my company’s mission of unlocking creativity worldwide. WBENC connects women-owned businesses with purchasing decision-makers from major corporations and government entities.
Why is important for women to be in leadership positions?
Creating content that resonates with your target audience is key to a successful marketing strategy. You can develop compelling stories and visuals that capture the attention of potential customers and speak directly to their needs. On top of that, you can also utilize blogs, podcasts, videos, infographics, and more to share valuable insights with an engaged audience.
If you genuinely want to reach more women, it’s critical to be mindful of the whole female experience, even on sensitive topics. Sure, there is no one-size-fits-all approach, but it is your responsibility as a brand to be as inclusive as possible and fuel belonging.
Founder Sasha Plavsic started carving a niche for herself in beauty from the very first time she started looking into the ingredients in her products when she was suffering from cystic acne, she told Coco Eco. It’s a philosophy that the leadership team at Dagne Dover, a lifestyle and accessory brand and another Shop TODAY editor-favorite, also puts into practice. We’ll go through my refined brand identity process together to create a beautiful and strategic brand identity that will help your small business speak your message and soar to new heights.
Read more about Authentic brand identity here.
Barriers for women-owned businesses in 2023
You won’t just be shopping great products — you may also be supporting a future with even more women leaders. Much like women, our logo collection has been diverse and can adapt to suit different facets. This is why we offer great logos for different companies and let you edit them to make it even better. Businesses lose conversions by missing out on the opportunity to market their unique selling propositions. Luxury Golden Cross by MDS Mane & Lion by LogoBrainstorm Most of these brands use visual harmony to create a sense of peace when seen by the audience.
These branding agencies can help with all the different elements that make up effective branding and combine them in such a way that the end product is memorable and easily recognizable. Some of these agencies also double up as marketing agencies and will be able to align your branding with a marketing strategy. If you’re in the B2B tech industry or deliver a professional service, you can check out Brandlucent, a strategic branding agency founded in 2018. Founded in 2015, DD.NYC is one of the younger branding agencies on our list. Though, they’ve already carved a name for themselves as one of the leading WBE-certified in New York.
She’s expanding from 500 square feet to a new 1,200-square-foot location. Angela Antonio, a regional executive with BofA’s small business division, said the grants have opened doors for women and minority entrepreneurs. She recently secured a $25,000 Small Business Down Payment Grant from Bank of America that’s designed to help eligible small businesses buy commercial real estate to expand. Faline Jones is undoubtedly a cat person, but you don’t have to be to order one of her wooden replica buildings. Using 3/4-inch wood, the replicas of noteworthy spaces, like Mister Rogers Neighborhood trolley, Downton Abbey, or notable state markers, the miniatures are perfect to add to a desktop or coffee table. But what truly stands out is the ability to upload a photo of your home to have a replica created. With every Cat’s Meow design, try to spot Casper, the company mascot who’s included in every piece.
